In Missions Research, one can divide research into three broad categories: Literary Research, Quantitative Research, and Qualitative Research. Yes, these could be argued about and they do overlap, but let’s go with it for now. Qualitative Research involves development of new sources and data (unlike literary research) and deals with statements and concepts rather than numbers (unlike quantitative research).
There are different types of qualitative research. Arguably, the “Big 5” are Biography, Phenomenology, Case Study, Ethnography, and Grounded Theory. In my mind, the most valuable research in Missions are Ethnography and Grounded Theory (although popular, I see Case Study as being more useful for teaching than for actual research.
Ethnographic Research involves the description and analysis (qualitatively) of a culture, sub-culture, or micro-culture.
<div style=”width:425px” id=”__ss_10665845″> <strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/bmunson3/ethnographic-research-how-to” title=”Ethnographic research: How To” target=”_blank”>Ethnographic research: How To</a></strong> <div style=”padding:5px 0 12px”> View more <a href=”http://www.slideshare.net/” target=”_blank”>presentations</a> from <a href=”http://www.slideshare.net/bmunson3″ target=”_blank”>Bob Munson</a> </div> </div>
The above describes in simple terms how to do ethnographic research, particularly within the Philippine context (although not limited to the Philippines).