I like to blog. I do believe that those of us in ministry are theologians. I think there are great reasons to blog theologically, but perhaps I should also be realistic about it.
At one time weblogs were the hot new thing, but those times are past. Hotter and newer forms of media are here now. If you want to get views, putting cute animal pics on Instagram, and retweeting some trending conspiracy will likely get you bigger results. Blogposts almost never go viral. In over 10 years of blogging, I have only had one post that snuck up on the periphery of “going viral” and it wasn’t even a post that I liked that much. Some people speak of the possibilities of monetization. While this is indeed possible, it is not a likely trajectory for most people writing in theology. I have known a few who have succeeded in doing this, but in those cases, their blog was treated like a business with staff an advertising budget, and merch for sale. Commonly, they accepted (often quite cringy) advertisements to be on their website (“Anyone wish to talk to their own personal angel?”) I also don’t think that blogs are a great evangelism tool. There is no real substitute for real human interaction combined with compassion through action. Your awesome proofs that Jesus is God are unlikely to be read, much less leading to radical conversion. Nothing wrong with trying, but one don’t let your excitement be dashed by reality.
There are reasons, however, that theological blogging can be beneficial.
- It is a good place to record and hone your thoughts. As you read and meditate, you have some good thoughts and some… not so good. Both of these are likely to be forgotten, unless you write them down. The process of writing them down helps on its own, but this is enhanced if you write your thoughts down where they can be retrieved. Having them written down in an electronic form with search functions, tagging, and hyperlinks available, may work better than simply writing in notebooks. And writing to a real (potential) audience can force one to write more thoughtfully and coherently.
- It can serve as a repository of research and reflections that may be drawn upon for other uses. Such uses include sermons, training seminars, articles, books, videos, and so forth. I have been blogging on my main website for over 10 years. In that time, I have accumulated almost 1,200 posts that would overflow a 2000 page book. Some of the writing I have done I am quite proud of. Others… less so. But by utilizing categories and tags and searches, I can find things I have collected (with references) and thoughts that can speed up producing other material.
- It can be used to influence others. I do think one needs to keep things in perspective here. I average around 1000 views per month. It is okay, but hardly impressive numbers. Some do more and some do less, but if you are talking about theology, generally you will not attract big crowds. But that is okay. There are even advantages to this. If you want to blog on your favorite recipe for strawberry turnovers, or the most beautiful waterfalls in the Philippines, you will have a much larger likely audience. On the other hand, you also have much greater competition. You will not be on the first page of Google search… or second page… or third. Also, the likelihood that you will have lasting positive impact with searchers is fairly low. However, if you search on Google for “transcendental contextualization,” a blog I wrote shows up on page 2, and a slideshare I created based on blogposts I had done is on page 1. The same thing occurs if one is looking at interreligious dialogue based on the missiologist Max Warren. Writing on less common topics does have advantages sometimes.
- It can break down barriers, and promote communication. Two thirds of my visitors are either from the United States and the Philippines. The other third are from a large variety of nations and territories— 198 so far in 2020. Many of those locations are considered “creative access” regions. And since blogs can be set up to allow forum responses, one can also learn and grow that way. <And of course, if you find your comment feed is sounding like most youtube comment feeds, you can turn off the feature… no worries.>
I said before that I believe that all ministers are theologians. But not all ministers are good theologians. I believe blogging can help one become better. I also think it allows ministers to provide an alternative perspective to the dubious messages that float around from various other sources— both Christian and non-Christian.